2011

In Uncategorized by Dawn Sailors       Leave a Comment      Like

Thanks to all who attended our Beyond Social Media Lunch and Learn today! Below are 5 takeaways to take back to your office (and beyond!). 1) It’s not just about Facebook and Twitter. When we talk to companies about Social Media, a lot of them are focused on Facebook and Twitter and they are great…

In Design by Dawn Sailors       Leave a Comment      Like

Unless you regularly go to trade shows or work in your company’s booth, how your trade show booth looks and “works” may not cross your mind. But, with the New Year approaching – and trade show planning for 2012 in full swing – now is the best time to begin thinking and planning how to…

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We love logos. In the past, we’ve talked about our logo design process and we’ve talked about when it might be time for a logo change. One of the topics we haven’t discussed is the pitfalls of logo design – common things people miss when they take the plunge and design a new logo. Top…

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For a short while in 2005, podcasting was poised to be the “next big thing.” Six years later, podcasts have not made the leap into the mainstream that some expected. Despite the fact that they aren’t as ubiquitous as Facebook, podcasts have evolved into an excellent tool that allows organizations and individuals to reach niche…

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As most followers of Iridian Group know, we went through our own company rebrand in 2010. As with all rebranding efforts, a big part of that included a new logo and, since logo design is one of our specialties, we jumped right in. When we approach a new logo design for a client, the first…

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If you’ve ever been to a “Meet the Pros” event, mentored a student, or interacted with an intern, you have probably heard the question “What do I need to know to get a job?” or “What classes should I take to do what you do?” And, every time a student asks what they should be…

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In May of this year, Wired Magazine ran an article about the revitalization of small cities, and how that revitalization feeds the knowledge and creative economy. In an excellent case study, Wired looked at Omaha and gave a step by step overview of the past 20 years of development in downtown Omaha and how that…