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Direct Mail pieces can get the right message to the right target with a unique mailing. But what if your message is complex? For some direct mail campaigns, especially those that need to convey multiple messages or key components, you may wish to consider multi-part direct mail campaign, spread over several mailings. Very recently, we…
In our Principles of Design overview, we talked about the principles of design and how they contribute to how the Elements of Design are used. In this post, we are going to take a look at two of the principles– Pattern & Contract– and focus on how they contribute to the design of a website….
Last month, we discussed the Elements of Design – the foundational items that make up good design, and that we use on a daily basis as we design websites, emails, and print marketing pieces. Now that we’ve demonstrated how line & shape, form & texture and color & value can be used in web design,…
How can you let customers know that a storage solution is efficient, resilient, yet agile? You tell them with a really cool, “epic” direct mail campaign. In the age of social media, websites and mobile devices, it might seem like direct mail is on its way out. In reality, direct mail can be a…
We’ve talked about line & shape, and we’ve talked about texture & form. In this post in our Elements of Design series, we are focusing on color & value – two related elements that are integral to web design. Elements of Design: Color Color is one of the most familiar elements. The result…
In our last post about the Elements of Design, we talked about Line and Shape, and how they are used in web design. This time, we’ll look at two other attributes – Form and Texture – and see how they contribute to a website’s design. Elements of Design: Form Form describes three-dimensional objects. Using light…