By Dawn Sailors • 28 October, 2013
For several years Dr. Popp’s bright yellow, magenta, and cyan billboards have been an Omaha staple, recognizable and visible all around town.
But after years of the same look, it was time for the cosmetic surgery’s billboard marketing to get a little facelift of its own.
Iridian Group created a new billboard for Popp Cosmetic Surgery PC to highlight their newest service, non-surgical Exilis for face and body. The procedure uses Radio Frequency (RF) technology to tighten skin and melt fat. Exilis is a new RF device that is tolerable, fast, and is effective in some way for nearly 90% of those who choose it. It not only tightens skin anywhere on the body, but will melt small quantities of fat without any surgery.
The billboard highlights the non-surgical procedure by focusing on a problem area that many women can relate to – the loose skin under the arm that is difficult to tone, even with regular exercise.
The new look brings in the familiar colors of previous billboards, but in a more modern layout that helps draw attention to the company logo. In addition, a new hierarchy allows the photos to stand out, while also calling out the important information across the design.
Look for it around Omaha this fall!