By Corrie Oberdin • 22 July, 2014
In our last post about the Elements of Design, we talked about Line and Shape, and how they are used in web design. This time, we’ll look at two other attributes – Form and Texture – and see how they contribute to a website’s design.
Elements of Design: Form
Form describes three-dimensional objects. Using light (including darker or lighter shades of a color), designers can make a circle a globe, a triangle a cone, or a square a cube. Form gives shapes on a page their weight.
In web design, we (the viewer) expect to have certain elements on pages have dimensions. Often, buttons, edges to content or pictures and boxes will be given form to differentiate them from other areas. Interestingly, flat design, which is now used in iOS devices, uses the same elements of design, but leaves out form entirely.
Note that many of the buttons on the M.U.D site are created to have a three-dimensional look, which works to call attention to them making them easier for the user to find.
Elements of Design: Texture
Texture is the visual and tactile quality of a surface – designers use the element of texture to stimulate the look of a surface, giving certain areas a more realistic appearance.
In web design, texture can be used to mimic “real” surfaces on backgrounds, or to provide a more tactile quality to buttons and content boxes. Our website uses texture to create a background that looks like craft paper, emphasizing the print services we offer, as well as setting off the more clean, flat surfaces of the design. Texture is another element that flat design tends to ignore in favor of line, shape, color and space.