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Our Intentional Design Philosophy

By Corrie Oberdin   •   5 February, 2014



Our Intentional Design Philosophy

In Design by Corrie Oberdin     Comment Bubble  Leave a Comment      2

We’ve talked about what graphic design is, we’ve looked at why your business may need graphic design. Now, we look at our design philosophy, which we call Intentional Design.


Our Intentional Design Philosophy


At Iridian Group, we believe that good design shouldn’t be an afterthought. It should be one of the first things you think about. Questions like, “How do you want your customers to feel about your business?” or “What is the most important thing someone can do when they arrive at your website?”, can mean the difference between a design that just looks good, and a design that IS good. And that’s where our philosophy comes in.


We take the time to ask the right questions up front, to get to know you and your business, to understand your goals and needs. Then we create a design that accomplishes those goals, AND we show you how it accomplishes them.




Step by step, line by line, we walk you through each design so you can actually see the intent that goes into our professional design process. Because it’s not just something pretty to look at made by someone who knows how to use photoshop. It’s your brand, it’s how people perceive your company, it’s how you make a profit, and it’s important.

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