By Corrie Oberdin • 13 February, 2014
I’m going to admit it. When I first heard about Jelly, I thought it sounded like the stupidest idea ever. Jelly is an app that lets users take pictures, then ask their Twitter and Facebook networks about the picture. I envisioned endless questions about nothing – sort of like a mobile app version of Seinfeld. However, in the interest of keeping up with trends, I downloaded it and have been using it ever since.
I would like to go on record as saying that I will eat my words about it being the stupidest idea ever. In fact, I really like it, and can envision multiple business uses for it.
What Jelly Does
Jelly is an app, available for both Android & Apple devices that allows users to take (or upload) a photo and ask a question about it. Users connect their Facebook and Twitter accounts to Jelly, and their questions are shared with their networks. They can also answer questions from others in their network. The word “network” isn’t limited to your friends or followers on Twitter or Facebook – it also extends out to friends of friends on Facebook and followers on Twitter. So far, we’ve gotten questions (and answers) from individuals we follow, but also people who follow us.
The typical Jelly setup – a user asks a question, and others answer it, either with words or by drawing on the picture:
Questions, like Tweets and Facebook posts, are hit or miss – some are funny, some are personal, and some are business oriented. Since the user community is smaller than Twitter or Facebook, you may find that you are interacting with individuals on your network that you don’t usually interact with on Facebook or Twitter.
Examples of Business Use:
Though it has only been around since January, businesses both small and large are already using Jelly. Some, like the Airbnb example below, are using it to provide additional engagement with customers (often re-purposing content from other places in the process). Others, like Ben & Jerry’s and Whole Foods, have used the app to communicate on certain issues.
Airbnb uses to engage with followers in a new way:
Ben & Jerry’s and Whole Foods use it to share information with followers:
While Jelly’s initial foray does lack a lot – you can’t follow individual Jelly accounts, there isn’t a search mechanism and keeping track of questions is somewhat difficult – we can see some uses that marketers might be interested in. Simply using Jelly to poll customers, or potential customers, quickly and easily, might be an excellent use of the app.
In the meantime, we have some questions we plan on asking. Maybe you’ll answer?