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What makes a good promotional product?

By Corrie Oberdin   •   29 August, 2014



What makes a good promotional product?

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We all get promotional products – go to a conference, or a concert, or sign up for a credit card, and you’ll likely receive a promotional item.  These items can vary widely – from t-shirts to water bottles to tote bags. There aren’t many companies that don’t have a promotional product (or twelve) to give out to customers or potential customers.

But with so many promotional items from so many different organizations, how do you stand out? Typically, products consist of simply slapping a logo on a variety of different products (the aforementioned t-shirts, water bottles and tote bags). But once you’ve received a tote bag with a logo…what do you do with it? If you’re like us, you may use it for a while, then drop it off at your local Goodwill.

We view promotional products as an opportunity. Rather than simply putting an existing logo on a blank product, we want to make something that is designed well. By creating a special message or design, we aim to make promotional products that someone will look at, read, and keep by taking advantage of the full imprint space. Below are just a few of our favorite promotional products from the last few years:

The travel mug from the Coffee Perks campaign goes beyond a “Logo + Mug” option and extend the message of the campaign to something the customer will see day after day.



This water bottle we did for Omaha State Bank focused on a “Go Green” campaign – rather than pop a logo on the bottle, we included messages about recycling and support for local organizations.



Think about some of the promotional items you’ve received. What are your favorites and why do they stand out to you? What made you keep them?

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