With the start of a new year, everyone has an idea of how the next year in their industry is going to go. We surveyed the team, and here are 6 predictions that we cooked up!
Web Sites – We will continue to see websites trend toward one-page sites, with less clicking and more scrolling. This is mostly because of the ease of use on mobile devices.
Visual Graphics Online – SVG (scalable vector graphics) will become the norm for web graphics because of the better visual quality at any size in a responsive design!
Social Advertising – Small to medium sized businesses will be looking for more ways to incorporate ad spend on Facebook but won’t advertise on Twitter as much as they should – and Pinterest & Instagram will make their advertising options more easily accessible.
Print – There is a big trend toward tactile quality, and the unique treatment options available with print media have the ability to differentiate print marketing from online marketing, making the message memorable.
Social Customer Service – While social customer service may seem to be the province of the big guys, small and medium sized organizations, non-profits and B2B organizations will all have to address customer service issues via social channels. Those that don’t want to will discover that their customers expect it – and will have to adjust accordingly.
Bringing it All Together – There will be more of an effort to connect print to the online world with things like hashtags and QR codes, as well as some other newer technologies like augmented reality that some of the bigger companies are already experimenting with. Younger demographics, especially, are reporting a perception of printed marketing as more legitimate and influential than online marketing, partly due to growing up in a web-saturated, online world. They will never give up that online connection though, so it will be more important than ever to really tie the two together, with more than just a “visit our website” line on a mailer.
And at least one person in our office predicted that the new Sponge Bob movie will overtake Frozen in the hearts of small children everywhere (wishful thinking?). We’ll revisit this post at the end of the year and let you know what really happened!