By Corrie Oberdin • 17 October, 2014
We are coming to the end of our Principles of Design series this week. Over the series, we’ve looked at Harmony, Pattern & Contrast, Scale – and we’re ending with a look at Variety (the spice of life AND design)!
Principles of Design: Variety
Variety – including different elements (colors, shapes, lines & textures) – is used in design to create visual interest. If a designer sticks to one color, line or texture in a web design, the result is often boring, monochromatic and uninteresting – not a site that is fun for visitors to use, and often, it can lead to confusion about what elements are important.
In our own website, we use a variety of different textures to drive interest in the viewer, and communicate several different messages. For example, we use several different textures like wood & paper, to call attention to our print services. Paper is tactile, and we used these textures to give our site the same tactile feel.
Variety can also be used to call attention to specific areas of a site – on the Metropolitan Utilities District Site, we used a variety of button types to indicate new sections of the site. The grey buttons with the icons on the top are “site sections” (categories of information) while the colorful buttons down the side denote actions the customer can take.
Where do you see variety in web design? Do you have a favorite site that uses it in a specific way? Let us know!