By Corrie Oberdin • 19 September, 2014
We recently finished a brochure project for the Nebraska Farm Bureau that needed to tell two different, yet deeply intertwined, stories. The first was for the Nebraska Farm Bureau Federation, while the second was for the Nebraska Farm Bureau Foundation for Agriculture. The brochures were part of an identity program provided to Farm Bureau representatives to give to members (and potential members).
The Nebraska Farm Bureau Federation brochure needed to share the Farm Bureau’s corporate story – including what they do, member benefits and opportunities, as well as provide a brief introduction to the newly formed Foundation. The second brochure needed to provide more detail about the Nebraska Farm Bureau Foundation for Agriculture (the charitable arm of the Farm Bureau), it outlines ways to give to the Foundation and tells the story of the programs and mission that your donations support.
The brochures needed to look like they belonged together, yet maintain the two separate identities of the Federation and Foundation. To accomplish this, we kept the design elements (like the leaf motif – borrowed from the Farm Bureau logo) very similar, but differentiated the two by using red as the primary color in the Federation brochure, and green as the primary color in the Foundation brochure.
The result was two different publications that were tied together visually to tell both stories of the Nebraska Farm Bureau!