All of the Tools Campaign

Project Details

• Client: Sirius Computer Solutions
• Project: Direct mail campaign
• Date: October 2014
• Category: Print, Collateral, Campaigns
• Our Favorite Feature: Utilization of the full imprint area to deliver the campaign message on the wine toolkit

Project Notes

Our main objective for this direct mail series was to get IT Managers (who get a lot of direct mail) excited about what was to come. With that in mind, we designed a campaign that left the recipients watching their mail.

The campaign began by sending a specially designed, empty wine toolkit with slots for various wine related items along with a card instructing them to watch their mail for more to come. Each subsequent mailing included a different tool that fit into the kit coupled with a message that emphasized a feature of HP Converged Infrastructure. The end result was a complete wine kit and potential customers with a full understanding of HP Converged Infrastructure.

The design of the campaign featured custom illustrations and typography to go with each tool and visuals that evoke the feeling of enjoying a glass of wine in Napa Valley.