Print, Campaigns • Posted June 2016
The main goal of this campaign was to generate awareness of the Brightlight solution and to generate user interaction. To do this, we sent out a viewfinder along with a series of direct mail pieces that included reels showcasing several benefits of the solution – creating an interactive and unexpected mailer for users.
Each direct mail piece was designed to perfectly hold the viewfinder reel in place as it was sent through the mail. When the user removed the reel, a unique variable data code was hidden underneath. Users could then enter their code on a landing page to easily set up an appointment a Sirius representative and learn more about the promoted solution.
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