Identity • Posted December 2015
Combination of wing with skate is an homage to classic roller-rinks illustrating the family-friendly, community-based atmosphere while emphasizing the open-skating aspect of the rink.
Winged skate illustrates the feeling of flying one experiences while gliding on the ice.
Fun and playful illustration communicates a positive environment and family-friendly atmosphere.
Cool color palette reflects the cool atmosphere out on the ice.
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