Grover Ice Identity

Project Details

• Client: Grover Ice
• Project: Logo Design
• Date: May 2015
• Category: Identity
• Our Favorite Feature: Interplay of positive and negative space within the wing

Project Notes

Combination of wing with skate is an homage to classic roller-rinks illustrating the family-friendly, community-based atmosphere while emphasizing the open-skating aspect of the rink.

Winged skate illustrates the feeling of flying one experiences while gliding on the ice.

Fun and playful illustration communicates a positive environment and family-friendly atmosphere.

Cool color palette reflects the cool atmosphere out on the ice.