Lolo Latency Campaign

Project Details

• Client: Sirius Computer Solutions
• Project: Direct mail campaign
• Date: Ongoing
• Category: Web, Print, Campaigns
• Our Favorite Feature: Comic book style illustrations and the custom "Data Dash" game

Project Notes

For this campaign, Iridian illustrated several characters to personify the benefits of the IBM FlashSystem solution featuring our superhero – Lolo Latency. The multi-touch campaign was created to raise awareness for the solution and leave a lasting impression by appealing to the interests of the target market through comic book style animation. The visuals attract attention and stand out from the flood of predictable marketing approaches.

As part of this campaign Iridian developed an interactive game called Data Dash through which users were encouraged to test their own latency.