Logo Design

In Logo Design by Corrie Oberdin       Leave a Comment      Like

Logo redesign is one of our favorite things to do. When we create a new logo for an existing company, we review the logos for issues that need to be addressed, and then fix them in the newly redesigned logo. Here is a look at one of our recent logo redesigns, and the issues that were…

In Clients, Design, Logo Design, Web Design by Corrie Oberdin       Leave a Comment      Like

Have you been to Grover Ice yet? It is a community ice rink in Midtown Omaha and we are excited to unveil the identity campaign we recently completed for them. Let’s start with the logo. We went through several iterations, and every time came back to a illustrative logo that speaks to exactly what Grover does best…

In Logo Design by Corrie Oberdin       Leave a Comment      Like

Once you’ve developed a brand – both the heart of what defines your brand and the visual look & feel, you’ll start using it, and you will likely come upon the biggest challenge in branding: cultivating consistency.   Whether in print, online, or on signage, you want to make sure that your branding is consistent,…

In Logo Design by Corrie Oberdin       Leave a Comment      2

You’re developing a brand, and you’ve done your homework. The right questions have been asked (and answered!) and your branding team is ready to start developing your visual look and feel (and if you don’t know the right questions to ask, drop everything and read our earlier post on branding from scratch). But what does…

In Logo Design by Corrie Oberdin       Leave a Comment      Like

Quick – think about what you’d need to start a new company. What’s the first thing that comes to mind, after funding and product or service ideas? When new companies come to us for branding help, frequently the next item on the list is a name and a logo. However, names, logos and brand colors…

In Design, Logo Design, Package Design, Print Design, Web Design by Corrie Oberdin       Leave a Comment      Like

The value of design is a question that a lot of new businesses (and sometimes even established businesses) struggle with, and one we get asked about a lot. While many areas of marketing, especially in the digital age, can be quantified, it can be hard to put a valuation on good design – especially in…

In Logo Design by Dawn Sailors       Leave a Comment      Like

Iridian Group recently had the opportunity to work with Matco Services, Inc., a Valmont brand, to refresh their identity and branding efforts. Matco is a leading independent consulting, engineering, and testing firm specializing in the fields of failure analysis, inspection, corrosion, metallurgical engineering, cathodic protection systems, materials selection, and coatings. Because of their diverse areas…