The use of illustration and infographics, active headlines and subheads, and a variety of story lengths, callouts and sidebars – which allowed a wide variety of editorial content.
A primary communications piece between the Creighton University Heider College of Business and its alumni, donors and other stakeholders, the redesign of the Year In Review brought new energy to the publication – with greater use of infographics and illustration, a hierarchy of content that provided greater opportunities for engagement and a more modern look and feel that better reflects the college. The engaging redesign generated lots of positive feedback from those who received it.