For RTG Medical Staffing Solutions, traveler nurses make up a large share of its employees, which sets them apart from the close-knit culture of the corporate office. This RTG Nurses Week promotion was designed to deliver a meaningful, weeklong appreciation event that made them feel closer than ever to the organization with – regardless of where their assignments took them.

The RTG Nurses Week reached traveler nurses through a multi-pronged approach built around the theme, You Always Have A Friend On The Road. A customized RUME travel bag held “road-related” goodies like a mobile phone powered fan, a branded pop-up phone finger holder and a cord holder, along with a foldout brochure highlighting all the ways to celebrate. The promotion also included a custom-landing page, complete with a road-themed play list, a chance to win a set of wireless headphones by posting a road photo selfie and social posts.